According to the warner bros official website on the final paragraph of the about warner bros section it states the following "The final component of WBTVG is broadcasting: The CW Television Network—launched (in partnership with CBS) in September 2006 with quality, diverse programming—is targeted to the 18–34 audience on television and online through CWTV.com."
Globalisation has helped to exand this target audience as more perple are exposed to the company so more people around the world can waich the product produced by it.
Warner bros has been very sucscessful in their time getting a total revenue of 12.992 billion US dollas in 2015. An example of Warner bros using synergy was in 2001. it was noted that AOL and Time Warner were partnered in the promotion of The Harry Potter Film Series. Warner Brothers created the Harry Potter film series. Harry Potter had a theme song that was made by Atlantic Records, which is a label from Warner Music Group, coincidence? I think not. The film was also featured on Entertainment Weekly cover and also had a review in Time magazine, both conglomerates of Time Warner. AOL also continued to promote the film, using promotions like contests to win film tickets. They also used sneak previews, and games to market the new film.
Gravity
Alfonso Cuarón wrote the screenplay with his son Jonás. Cuarón told
Wired magazine, That film is about the first crew of an experimental space station returning to Earth in an Apollo capsule that suffers a thruster malfunction. Cuarón attempted to develop his project at Universal Pictures, where it stayed in development for several years. After the rights to the project were sold, it began development at Warner Bros. In 2010, Angelina Jolie, who had rejected a sequel to
Wanted (2008), was in contact with Warner Bros. to star in the film. Scheduling conflicts involving Jolie's Bosnian war film
In the Land of Blood and Honey (2011) and a possible
Salt (2009) sequel led Jolie to exit her involvement with
Gravity, leaving Warner Bros. with doubts that the film would get made.
It was also made on a production budget of $100 million.
In 2010, Angelina Jolie, who had rejected a sequel to Wanted (2008), was in contact with Warner Bros. to star in the film.Scheduling conflicts involving Jolie's Bosnian war film In the Land of Blood and Honey (2011) and a possible Salt (2009) sequel led Jolie to exit her involvement with Gravity, leaving Warner Bros. with doubts that the film would get made.
In March, Robert Downey, Jr. entered discussions to be cast in the male lead role. In mid-2010, Marion Cotillard attended a screen test for the female lead role. By August 2010, Scarlett Johansson and Blake Lively were potential candidates for the role. In September, Cuarón received approval from Warner Bros. to offer the role without a screen test to Natalie Portman, who was praised for her performance in Black Swan (2010) at that time. Portman rejected the project because of scheduling conflicts, and Warner Bros. then approached Sandra Bullock for the role. In November 2010, Downey left the project to star in How to Talk to Girls—a project in development with Shawn Levy attached to direct. The following December, with Bullock signed for the co-lead role, George Clooney replaced Downey.
Shooting long scenes in a zero-g environment was a challenge. Eventually, the team decided to use computer-generated imagery for the spacewalk scenes and automotive robots to move Bullock's character for interior space station scenes. This meant that shots and blocking had to be planned well in advance for the robots to be programmed. It also made the production period much longer than expected. When the script was finalized, Cuarón assumed it would take about a year to complete the film, but it took four and a half years.
Gravity was filmed digitally on multiple Arri Alexa cameras. Principal photography began in late May 2011. CG elements were shot at Pinewood and Shepperton Studios in the United Kingdom. The landing scene was filmed at Lake Powell, Arizona—where the astronauts' landing scene in
Planet of the Apes (1968) was also filmed. Visual effects were supervised by Tim Webber at the London-based VFX company Framestore, which was responsible for creating most of the film's visual effects—except for 17 shots. Framestore was also heavily involved in the art direction and, along with The Third Floor, the previsualization. Tim Webber stated that 80 percent of the movie consisted of CG—compared to James Cameron's
Avatar (2009), which was 60 percent CG. To simulate the authenticity and reflection of unfiltered light in space, a manually controlled lighting system consisting of 1.8 million individually controlled LED lights was built. The 3D imagery was designed and supervised by Chris Parks. The majority of the 3D was created by stereo rendering the CG at Framestore. The remaining footage was converted into 3D in post-production—principally at Prime Focus, London, with additional conversion work by Framestore. Prime Focus's supervisor was Richard Baker.
Filming began in London in May 2011. The film contains 156 shots with an average length of 45 seconds—fewer and longer shots than in most films of its length. Although the first trailer had audible explosions and other sounds, these scenes are silent in the finished film. Cuarón said, "They put in explosions [in the trailer]. As we know, there is no sound in space. In the film, we don't do that." The soundtrack in the film's space scenes consists of the musical score and sounds astronauts would hear in their suits or in the space vehicles.
For most of Bullock's shots, she was placed inside a giant, mechanical rig. Getting into the rig took a significant amount of time, so Bullock chose to stay in it for up to 10 hours a day, communicating with others through a headset. Costume Designer Jany Temime said the spacesuits were fictitious – "no space suit opens up at the front – but we had to do that in order for her to get out. So I had to redesign it and readapt all the functions of the suit for front opening."
Cuarón said his biggest challenge was to make the set feel as inviting and non-claustrophobic as possible. The team attempted to do this by having a celebration each day when Bullock arrived. They nicknamed the rig "Sandy's cage" and gave it a lighted sign. Most of the movie was shot digitally using Arri Alexa Classics cameras equipped with wide Arri Master Prime lenses. The final scene, which takes place on Earth, was shot on an Arri 765 camera using 65mm film to provide the sequence with a visual contrast to the rest of the film.
Gravity had its world premiere at the 70th Venice International Film Festival on August 28, 2013, and had its North American premiere three days later at the Telluride Film Festival. It was released in the USA in 3D and IMAX 3D on October 4, 2013 and in the UK on November 8, 2013. The film's United States release coincided with the beginning of World Space Week, which was observed from October 4 to 10. The film was originally scheduled to be released in the USA on November 21, 2012, before being rescheduled for a 2013 release to allow the completion of extensive post-production work.
Preliminary reports predicted the film would open with receipts of over $10 million in North America. The film earned $1.4 million from its Thursday night showings, and reached $17.5 million on Friday.
Gravity topped the box office and broke the record held by
Paranormal Activity 3 (2011) as the highest-earning October and autumn openings, grossing $55.8 million from 3,575 theaters. 80 percent of the film's opening weekend gross came from its 3D showings, which grossed $44.2 million from 3,150 theaters. $11.2 million—20 percent of the receipts—came from IMAX 3D showings, the highest percentage for a film opening of more than $50 million. The film stayed at number one at the box office during its second and third weekends. IMAX alone generated $34.7 million from 323 theaters, a record for IMAX opening in October.
Gravity earned $27.4 million in its opening weekend overseas from 27 countries with $2.8 million from roughly 4,763 screens. Warner Bros. said the 3D showing "exceeded all expectations" and generated 70% of the opening grosses. In China, its second largest market, the film opened on November 19, 2013 and faced competition with
The Hunger Games: Catching Fire which opened on November 21, 2013. At the end of the weekend
Gravity emerged victorious, generating $35.76 million in six days. It opened at number one in the United Kingdom, taking
GB£6.23 million over the first weekend of release, and remained there for the second week. The film's high notable openings were in Russia and the CIS ($8.1 million), Germany ($3.8 million), Australia ($3.2 million), Italy ($2.6 million) and Spain ($2.3 million). The film's largest markets outside North America were China ($71.2 million), the United Kingdom ($47 million) and France ($38.2 million). On February 17, 2014, the film grossed $700 million worldwide.
Gravity grossed $274,092,705 in North America and $449,100,000 in other countries, making a worldwide gross of $723,192,705—making it the eighth-highest grossing film of 2013. Calculating in all expenses, Deadline.com estimated that the film made a profit of $209.2 million.