cover artists

The cover artists on each of my magazines have been global mega stars, this is a basic name dropping technique, this allows you to gain more readers by showing a popular celebrity or celebrities on the cover to attract followers and get them interested in your product, in this case a magazine. (another use of this tactic is that you will often fine that the article you are looking for is in the end quarter of the first half of the magazine, this is so people will read the articles before hand and possibly want to read on afterwards to see if there is and more good content if they find the contents satisfactory and in their taste)
An example of this technique is used on Q magazine with Cheryl Cole.