3. What kind of media institution might distribute your media product and why?

I would most likely be going down the path of worldwide magazine distributors, the reason is because of this (a quote form their website)  "WWMD handles over 3000 magazine titles in every market sector with an emphasis on specialist and niche titles and our clients usually stock anywhere between one and 300 titles. If you are a specialist retailer we will build a magazine sales programme targeted to your customers and designed to support your core products." In essence, it would work better for my magazine as there is a pre determined audience for my magazine, and with the amount of magazines they distribute i could have some advertisement in other sector of magazines such as gardening and food to get more awareness of my magazine. Also they specialise in all types of magazines especially niche titles like mine.